Within today’s highly competitive beauty industry, body care products rank among the most promising categories. Whether body lotions, sunscreens for the body, scrubs, body serums, or firming treatments, consumers increasingly prioritize quality, safety, and alignment with current health trends.
According to Euromonitor (2018–2028), the Body Care market in Thailand rose in value from about 9,512.80 million in 2018 to 16,997.90 million by 2028. Although some periods (like 2020) showed dips due to external factors, the long-term trajectory remains strong—signaling sustained demand.
Market Opportunities: Firming vs. General Purpose
Firming Body Care
- Market grew from 2,685.60 million (2018) to 4,720.60 million (2028)
- Premium Firming: From 762 million (2018) to 1,363.30 million (2028), meeting the needs of consumers seeking cutting-edge innovation and willing to pay a premium
- Mass Firming: From 1,923.60 million (2018) to 3,357.40 million (2028), catering to broad consumer segments needing quality yet accessible price points
General Purpose Body Care
- Larger total market than Firming, growing from 6,827.20 million (2018) to 12,277.30 million (2028)
- Premium General Purpose: Although smaller in scale, it exhibits steady growth (468.5 → 711.8 million from 2018 to 2028). Aligns with premium consumer segments
- Mass General Purpose: The largest portion (6,358.70 → 11,565.50 million) with strong expansion, aiming to serve broad consumer groups seeking value for money
Key Takeaway: Both Firming and General Purpose Body Care categories offer significant growth potential in the Thai market. Selecting where to focus—Firming or General Purpose, Premium or Mass—depends on your brand positioning, cost structure, and unique value proposition.
Why Choose TIBD R&I Partner for Body Care Formulation
While high-level market data is helpful, it must be paired with research and innovation (R&I) that develops products meeting consumer demands and market trends in a practical, scientific way.
- Multidisciplinary Expert Team
- TIBD R&I Partner includes R&D managers, product managers, brand strategists, and business consultants who combine market insights with technical knowledge
- Leverages Euromonitor data, connecting findings to real-world research and tailoring it to your brand
- Comprehensive R&I Database
- Access to global research on science and manufacturing technology
- Selection of active ingredients and production techniques following major trends (Firming, Anti-Aging, Whitening, Clean Beauty, etc.)
- Accurate Ingredient and Quality Testing
- Uses internationally recognized equipment and specialized technicians
- Evaluates stability and compatibility to ensure consistent product performance over time
- Scale-Up Guidance and Quality Control
- Once the formula is ready, industrial-level production (scale-up) requires coordinated QC (Quality Control) and QA (Quality Assurance)
- TIBD R&I Partner establishes standards for uniform batch quality and minimal waste
- Efficient Cost and Pricing Strategies
- Understands cost at every level (R&D, materials, marketing)
- Defines pricing and positioning for Mass or Premium markets using data-driven insights
Essential Steps in Body Care Product Formulation with TIBD R&I Partner
Establish Clear Product and Brand Concepts
- Use market data to identify target segments: Firming Body Care or General Purpose, Premium or Mass
- Align with a cohesive Brand Concept (e.g., natural extracts, advanced technology, minimalist approach)
Plan Costs and Price Structure
- Consider brand positioning alongside Premium vs. Mass data
- Balance quality and costs to match the purchasing power of your chosen consumer demographic
Select Core Ingredients and Develop a Prototype
- Evaluate market trends (e.g., Firming or general body care formulas)
- Choose relevant technologies (Encapsulation, antioxidants, organic materials)
- Design a prototype focusing on performance, texture, fragrance, color, and ingredient compatibility
Conduct Lab Research and Testing
- Stability, Compatibility, Efficacy, Safety tests
- Verify quality aligns with expectations of your target audience
Refine and Finalize (Refinement and Final Validation)
- Adjust active ingredient percentages or raw material types per test results
- Conduct user trials to evaluate scent, feel, hydration, etc.
- Confirm product reliability and effectiveness prior to launch
Scale-Up Production and Cost Management
- Define processes preserving key active ingredients
- Oversee QC and QA, minimizing production losses
Deliver Product and Organize Go-to-Market
- Prepare technical documentation (lab reports, master formula, ingredient lists) for registration or export
- Develop marketing strategies from online to offline, customized to your segment
Entering the Body Care Market with Confidence Through Data and Innovation
Euromonitor data clearly shows strong growth potential for Body Care in Thailand—covering both Firming and General Purpose product lines, whether Premium or Mass. Deciding which to emphasize depends on brand strategy, budget, and consumer demands.
Body Care Formulation requires seamlessly merging market insights with R&I expertise. TIBD R&I Partner is ready to support you through concept selection, product design, and delivery of internationally compliant items.
If you need a reliable partner to develop body care formulations—either for a new brand or to enhance existing products—reach out to TIBD R&I Partner for a comprehensive solution. We help maximize market data for product innovation, ensuring a standout range that capitalizes on a booming beauty sector.
Contact us to discuss “Body Care Development” and see how we can transform your brand’s body care offerings. Click
