A foundational course that paves the way for sustainable success in the cosmetics industry
Whether you’ve only dreamed of creating your own cosmetic brand or you’ve already made some progress but feel you might be going off track, “Cosmebiz Idea for Beginner: Your Essential First Step to Building a Successful Brand” is designed specifically for you. This course lays a solid groundwork for brand creation and business planning within the cosmetics sector—starting at the beginner level and progressing toward professional expertise. It also provides strategic insights to help you confidently compete in the market.
Why Take “Cosmebiz Idea for Beginner”?
- Plan Your Brand Systematically: Launching a cosmetics business involves more than just attractive packaging and pleasant fragrances; you need to consider strategy, brand strengths, and a viable pricing structure for a competitive marketplace. This course enables you to plan like a pro.
- Develop a Standout Cosmetic Business Model: Your business model is crucial for market expansion and customer attraction. By learning how to analyze your brand’s unique selling points, you’ll gain an edge over the competition.
- Invest Wisely Without Overspending: Budgeting for production and marketing can be daunting for new entrepreneurs. By mastering cost management and pricing structures, you’ll be able to spend smartly and avoid sinking resources prematurely.
- Key Tips to Protect Your Brand and Budget: There are countless small details in the cosmetics industry—such as regulations, licensing, and safety standards—that can’t be overlooked. Learning these fundamentals in advance saves both time and money.
- Leverage Essential Business Tools: From online marketing to data analytics, the right tools can make brand-building easier. Stay up-to-date on the latest marketing trends and discover how to choose the tools best suited for your business.
Course Details
✅ Group Size: Suitable for groups starting from 3 participants
✅ Duration & Cost: From 5,000 THB per hour (minimum 3 hours per session)
✅ Training Format: Can be tailored (In-House Training) to fit your organization’s schedule
✅ Location: At the Department of Industrial Engineering, Kasetsart University, or request an in-house setup at your company
We can adapt both the content and schedule to match the size and context of your business—whether it’s a small-scale operation or a larger brand with multiple team members.
Who Is This Course For?
🌟 Aspiring Cosmetic Entrepreneurs
If you have a budding idea but aren’t sure where to start, this course provides a roadmap for building a brand on a solid foundation.
🌟 New Cosmetic Business Owners Who Feel Off Track
A lack of basic knowledge might cause you to overlook critical factors. We’ll help you reassess, refine your strategies, and guide you back onto a stable path.
🌟 Cosmetic Brand Owners Facing Stagnation
If you’ve been running your brand for a while but see no growth, this course will analyze your business model, costs, and marketing strategies to find the right solutions.
🌟 Those Looking for Novel Branding Ideas
Through brainstorming and positioning techniques, discover how to stand out in a competitive cosmetic market.
Benefits of Attending
- Professional Brand Planning
Learn how to analyze your target customer, choose the perfect brand name, and create a standout concept that resonates in the marketplace.
- Build a Winning Cosmetic Business Model
Identify your strengths and unique selling propositions to ensure your brand can thrive and expand long-term.
- Invest Efficiently
A strategic approach to spending lets you clearly envision production, R&D, and marketing costs while maintaining a balanced cash flow.
- Key Tips to Avoid Common Pitfalls
From the licensing process to coordinating with suppliers and manufacturers, you’ll learn preventive measures to tackle challenges before they arise.
- Essential Tools for Cosmetic Businesses
In the digital era, online marketing is more important than ever. Master a variety of tools and channels to expand your market effectively and cost-efficiently.
Course Content
1
Launching Your Brand Plan Like a Pro with a Business Model
- Business Model Canvas for the cosmetics industry
- Creating a clear Value Proposition that aligns with your target market’s pain points
2
Developing Strategies, Defining Strengths & Competitive Capabilities
- Competitive Analysis techniques and building meaningful differentiation
- Pinpointing your Unique Selling Point (USP) to boost brand recognition
3
Intro to Cost and Pricing Structures
- Understanding cost components, including manufacturing, R&D, and profit margins
- Effective budgeting for marketing campaigns and future expansions
4
Fundamentals of Cosmetic Product Components
- Basic knowledge of ingredients, relevant regulations, and legal standards
- Cautions and safety measures in formulation
5
Workshop: Preliminary Brand Planning
- Hands-on activities to help you create a structured business plan
- Immediate expert feedback to refine weaknesses and amplify strengths
Teaching Methodology
- Lecture & Workshop
We present core concepts and key techniques, followed by a workshop for hands-on planning. - Case Study Sharing
Explore real-life success stories from established cosmetic brands, examining the effective strategies and unique strengths that drive their success. - One-on-One Coaching
For personalized support, opt for additional coaching sessions to discover solutions tailored to your brand’s needs.
Why Choose Us?
- In-Depth Cosmetic Industry Experience
Our instructors have extensive background and networks in cosmetics, covering production, marketing, and evolving consumer trends. - Adaptive Content
Whether you’re starting solo or have a larger team, we can customize the curriculum to deliver maximum value. - Practical, Hands-On Approach
We believe learning by doing fosters deeper understanding and boosts confidence far more than passive listening. - Ongoing Post-Course Support
Brand-building is an ever-evolving process. Even after the course ends, you can reach out for additional guidance as you continue to grow.
“Cosmebiz Idea for Beginner: Your Essential First Step to Building a Successful Brand” provides a well-rounded foundation—from crafting your business model and managing costs to understanding product components. Whether you have prior experience or not, we’ll guide you to the next level with hands-on techniques and close coaching.
Contact us to learn more about our course syllabus and schedule options. Click here to get started!
