Powder Product Development Service

Powder Product Development Service
Elevate Your Brand with Innovative “Powdered Dietary Supplements”

The Thai dietary supplement industry has shown persistent growth over recent years. According to Euromonitor International, the Thai Dietary Supplements market value is projected to reach 47,596.0 million THB by 2028, up from 21,411.9 million THB (2018) and 33,986.2 million THB (2023). As consumer needs evolve, brands and businesses are exploring new product formats to stand out – and among the most promising is the powder-form dietary supplement or “instant powder beverage” (ผงชงดื่ม), well-received for its user-friendly convenience and wide formulation flexibility

Trends in the Powder Beverage (Powder Dietary Supplement) Market

1. Growing Supplement Market 

• Euromonitor’s data indicates Thailand’s supplement market rising from 21,411.9 million THB (2018) to 33,986.2 million THB (2023), projected to reach 47,596.0 million THB (2028).
• Combination Dietary Supplements expand significantly, fueled by consumer preference for all-in-one products packing multiple active ingredients.

2. Modern Lifestyles Need Convenience

• • Powder beverages let users simply tear the sachet, mix with water, and enjoy immediately.
  • Flavor and aroma are fully customizable, aligning with the “functional food/drink” trend among consumers seeking targeted health benefits.

3. Room for Diverse Innovation

• • Currently popular categories include collagen powder, protein powder (including clear protein with minimal thickness), vitamin-enriched formulas, and herbal blends for specific health conditions.
  • Multiple active compounds—vitamins, minerals, antioxidants, probiotics, and herbs—can combine in a single formula.

Common Pitfalls: Transparency & Effective Dose

Despite promising market potential, typical concerns arise:

1. Insufficient “Effective Dose”
   • Some brands list an impressive array of active ingredients but use too little for significant impact.
   • This undercuts consumer trust when results fail to match claims.
2. Opaque Ingredient Choices
   • Some factories may opt for low-cost or lower-quality extracts with minimal purity.
   • Without reliable certification or thorough analysis, product credibility can suffer.
3. Overstated Health Claims
   • Certain products tout benefits like fat reduction, diabetes improvement, or insomnia relief without valid scientific backing.
   • If official inspections reveal inadequate levels of functional compounds, the brand could face license revocation or reputational damage.

TIBD R&I Partner: Formulation & Precise Analysis to Solve These Issues

To meet brand owners’ expectations and ensure consumer confidence, TIBD R&I Partner provides full-service “powder dietary supplement” development – including transparent verification of key ingredient levels:

1. Tailored Formulation Design

• Collaborate on product concepts such as collagen powder, protein powder (clear or thick), vitamin-fortified blends, or specialized herbal formulas.
• Emphasize adequate active ingredients (Effective Dose) to deliver real consumer benefits.

2. Biomarker Analysis & Active Compound Verification

• Our labs and scientists can measure critical actives in raw materials and final products.
• Example tests: antioxidant capacity, total polyphenols, curcumin in turmeric, allicin in garlic, anti-inflammatory markers, etc.

3. Ensuring Efficacy & Safety

• Laboratory tests assess outcomes like antioxidant potential, anti-inflammatory response, immune support, or metabolic benefits, alongside safety measures.
• We prevent contamination or subpar materials, guaranteeing the product’s integrity.

4. Transparent Contract Formulation

• Brands receive explicit documentation on raw materials and formula.
• No hidden cuts to key actives or substitutions with cheaper substances, upholding trust for both brand owners and consumers.

Key Steps in Powder Supplement Development with TIBD R&I Partner

1. Concept & Marketing Positioning
   • Identify your target audience (e.g., beauty, immune support, joint care).
   • Select trending active ingredients (collagen, clear protein, herbal extracts, vitamins) that fit your brand’s vision.
2. Lab Formulation & Prototype Testing
   • Combine extracts, flavor profiles, aroma, mouthfeel, and solubility.
   • Conduct stability, compatibility tests to ensure a robust final formula.
3. Biomarker Analysis & Effective Dose Validation
   • Confirm that each active ingredient meets the specified dose required for meaningful results.
   • Provide transparent reporting for brand owners.
4. Scale-Up & Production Planning
   • Choose suitable manufacturing methods such as spray drying, encapsulation, or powder blending.
   • Integrate QC/QA measures so each batch achieves consistent standards.
5. Go-to-Market Strategy
   • Communicate scientifically backed benefits without overstepping regulatory guidelines.
   • Design packaging (stick packs, resealable pouches) matching brand identity and consumer convenience. 

Upgrading Your Brand with Effective, Quality Powder Beverages

With Thailand’s supplement market potentially surpassing 47,596.0 million THB by 2028, plus surging consumer appetite for combination/functional supplements, launching powdered beverage (ผงชงดื่ม) or powder-based dietary supplements that authentically deliver “Effective Dose” is a prime strategy to claim market share and earn user trust.

TIBD R&I Partner stands ready to support “powder supplement formulation” – from concept and lab R&D to production management and marketing integration. Our thorough approach ensures your brand stands out and garners strong consumer loyalty in a health-centric era.

Contact TIBD R&I Partner to begin developing a “powder supplement” that meets Effective Dose standards, guaranteeing both quality and safety. Click here