Softgel Formulation Service
Elevate Your Dietary Supplement Brand with Innovative Softgel Capsules
Market Potential: Rising Demand for Dietary Supplements
“Dietary supplements” are experiencing sustained growth both in herbal/traditional and non-herbal segments. According to Euromonitor International, Thailand’s dietary supplement market has expanded from 21,411.9 million THB in 2018 to 33,986.2 million THB in 2023, projected to reach 47,596.0 million THB by 2028. This positive trend underscores enormous opportunity for brands and entrepreneurs entering or scaling up in the supplement space – particularly those adopting softgel capsules (Softgel), a fast-growing and highly competitive product form.
TIBD R&I Partner offers an end-to-end “softgel formulation” or “Softgel Product Development” solution, working closely with an affiliated softgel-manufacturing facility. We specialize in both oil-based and paste-type (oil + powder) softgel capsules, leveraging years of experience with transparent or opaque softgels, as well as cold-pressed herbal or plant-derived oils as principal actives.
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Softgels are flexible gelatin capsules encapsulating liquid (oil) or semi-liquid (paste) active substances. Key advantages include:
- Easy absorption – The gelatin capsule dissolves quickly, releasing active ingredients (vitamins, herbal extracts, oils) for rapid and efficient uptake
- Protection of active compounds – Softgels shield sensitive ingredients from light, air, or moisture, preventing oxidation or degradation
- Smooth swallowing – Their slick, pliable surface is easier to swallow compared to traditional tablets
- Masked odors and tastes – Ideal for strong-smelling ingredients like garlic oil, ginger oil, turmeric oil, etc., making the supplement more appealing
With these benefits, softgels resonate with health-conscious consumers wanting convenience, potent absorption, and user-friendly product formats – all aligning with the surging dietary supplement market.
Why Softgels Are a Smart Move in the Growing Supplement Market
- Expanding Health Consciousness
Global consumers increasingly prioritize preventive health, nutrition, and consistent daily supplementation – creating strong demand for high-impact supplements in easily consumed forms.
- “Natural & Clean Label” Trend
Modern shoppers favor naturally derived extracts and minimal chemical additives. Softgels incorporating natural oils – e.g., cold-pressed coconut oil, garlic oil, turmeric oil – meet both health and “clean label” expectations.
- Busy Lifestyles Seek Convenience
Many people prefer quick, portable, daily supplements. Softgel capsules excel in meeting these demands by offering easy storage, minimal effort, and reliable intake.
- Targeting Older Adults & Specialized Audiences
An aging population and niche consumer segments are growing. Softgels containing fish oils (omega-3), flaxseed oil, or anti-inflammatory herbal extracts are popular solutions for joints, cardiovascular health, and immunity.
- Ongoing Innovation in Manufacturing & Packaging
Manufacturers develop more robust gelatin capsules capable of withstanding moisture or heat – ensuring active compound stability. Color-tinted or light-blocking capsules also allow unique brand messaging or added protection against photo-degradation.
In short, softgel capsules serve as a strategic advantage, allowing brands to stand out in an increasingly competitive supplement landscape. Meeting consumer demand for health, convenience, and tangible efficacy is key to success in this domain.
TIBD R&I Partner’s Softgel Product Development Services
- Expertise in Designing Custom Softgel Formulations
- Oil-based Softgels: Appropriate for oil-soluble actives (cold-pressed coconut oil, sesame oil, flaxseed oil, black cumin oil, turmeric oil, etc.)
- Paste (Oil + Powder) Softgels: Ideal for blending powdered extracts (e.g., herbal extracts) with an oil base, enhancing absorption or enabling multiple actives per capsule
- Specialized Experience with Herbal and Plant Oils
We possess extensive knowledge working with cold-pressed and diverse herbal oils. We:
- Select top-quality raw materials meeting rigorous standards
- Design stable softgel formulations preserving active nutrients and boosting absorption
- GMP-Compliant Softgel Manufacturing
Our affiliated facility offers:
- High-standard GMP (Good Manufacturing Practice) or equivalent recognized certifications
- Flexible production scales (mass or pilot batch)
- Various capsule types: transparent, opaque, colored/light-blocking, plus multiple size options
- R&I Lab Testing (Research & Innovation)
- Prototype Development: Identify suitable oils and extracts; balance emulsifiers or absorption enhancers
- Stability Testing: Ensure active compounds remain potent without turning rancid
- Compatibility Testing: Check interactions between oils, extracts, and the capsule material
- Quality Assurance (QA) & Quality Control (QC): Standardize all production stages to guarantee consistent quality
- Cost and Marketing Strategy
- Cost Structure Analysis: Evaluate ingredient, process, packaging costs to set feasible price points
- Brand Strategy: Guidance on brand positioning and unique selling points (e.g., Thai herbal focus, organic claims, or specialized health claims)
Examples of Popular Softgel Ingredients
Virgin Coconut Oil
Enhances skin health and digestive function; contains MCTs (Medium-Chain Triglycerides) for efficient energy use
Ginger Oil
Alleviates indigestion, nausea, and supports metabolic function
Garlic Oil
Helps lower cholesterol, supplies antioxidants, supports cardiovascular health
Turmeric Oil
Contains curcumin for anti-inflammatory benefits and immune support
Why Softgel Capsules Are a Prime Opportunity
Given the robust expansion in Thailand’s dietary supplement sector, brands investing in softgel formulations enjoy a strategic edge. From specialized oils to novel bioactive extracts, softgel capsules highlight convenience, efficacy, and broad consumer appeal.
TIBD R&I Partner stands ready to help clients develop distinct “softgel dietary supplements,” overseeing concept creation, production planning, cost optimization, and marketing strategies. Our alliances with experienced softgel manufacturers and R&I teams ensure professional solutions for diverse extracts.
Contact TIBD R&I Partner today to initiate Softgel Product Development – from raw material sourcing and formula design to final production and market launch. We’ll help you create a standout brand in a health-focused era that values easy-to-take, well-researched supplements. Click here
